Typology: Article
Language: English
Date: 2019
Gamification: A key determinant of massive open online course (MOOC) success
Theme: Digital Learning
Author: Manuela Aparício, Tiago Oliveira, Fernando Bacao, Marco Paínho
Keywords: Massive open online courses; MOOC; Gamification; e-Learning; Information systems; MOOC Success model
ABSTRACT: Massive open online courses (MOOCs), contribute significantly to individual empowerment because they can help people learn about a wide range of topics. To realize the full potential of MOOCs, we need to understand their factors of success, here defined as the use, user satisfaction, along the individual and organizational performance resulting from the user involvement. We propose a theoretical framework to identify the determinants of successful MOOCs, and empirically measure these factors in a real MOOC context. We put forward the role of gamification and suggest that, together with information system (IS) theory, gamification proved to play a crucial role in the success of MOOCs.
Aparicio, M., Oliveira, T., Bacao, F., & Painho, M. (2019). Gamification: A key determinant of massive open online course (MOOC) success. Information & Management, 56(1), 39–54. https://doi.org/10.1016/j.im.2018.06.003
